Why free at the point of read
A paywall is a wall.
Belgium is small, multilingual and information-fragmented. Putting the newsroom behind a paywall would re-create the silo problem Belgium Impulse was built to solve. The reader who needs the French press, the Flemish press AND the international wire on a Belgian story is exactly the reader we serve — and they are not going to subscribe to four outlets to triangulate.
How we stay independent
Mixed revenue. Editorial firewall.
Reader support, transparent sponsorship, featured listings on /jobs and /dining, and a small ad inventory — across many streams, none of them load-bearing. Sponsored content is clearly labelled, never editorial, and subject to the same publishing checks as our reporting. The editorial policy and source transparency pages document this in full.