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The Odyssey sells 20,000 IMAX 70mm tickets for Brussels a year before release

Christopher Nolan's "The Odyssey" has already sold 20,000 tickets for its Brussels screenings in the rare IMAX 70mm film format, according to the Flemish daily Het Laatste Nieuws — an advance-sales rush unfolding months before the film reaches cinemas and…

Belgium Impulse Editorial·9 August 2026·2 min read·
Developing· 1 primary source · some details remain unconfirmed

In 30 seconds

  • Het Laatste Nieuws reports 20,000 tickets sold for Brussels screenings of "The Odyssey" in IMAX 70mm.
  • The sales are advance bookings, occurring roughly a year before the film's release.
  • "The Odyssey" is Christopher Nolan's adaptation of Homer's epic, shot on IMAX cameras.
  • IMAX 70mm projects physical film stock and is available in only a small number of auditoriums worldwide.

"The Odyssey" is director Christopher Nolan's film adaptation of Homer's ancient Greek epic, distributed by Universal Pictures and shot using IMAX cameras. It is scheduled for release in July 2026, with a reported cast led by Matt Damon. A share of screenings will be presented in IMAX 70mm — the format at the centre of the Brussels advance-sales surge reported by Het Laatste Nieuws.

Background

Christopher Nolan has repeatedly used large-format film to drive theatrical demand, from "Interstellar" and "Dunkirk" to "Oppenheimer," whose 2023 run turned 70mm IMAX screenings into scarce, sought-after tickets. "The Odyssey" extends that pattern: pre-sales opening far ahead of release and selling out reflect a strategy of treating the biggest-format presentation as a limited, must-see event rather than an ordinary cinema showing.

Context & what happens next

What to do

Belgians wanting to see "The Odyssey" in IMAX 70mm in Brussels should expect limited availability and book early; those unwilling to pay a premium or plan far ahead can wait for standard-format screenings closer to release.

Impact

Regional — Brussels holds one of the few auditoriums in the region able to project IMAX 70mm film, making the capital the natural draw for Belgian fans wanting the format. The reported 20,000 pre-sales concentrate that demand on a limited number of showings, raising the prospect of added sessions or sold-out dates.

Evidence
Developing · 1 primary source · some details remain unconfirmed
Explore evidence
Het Laatste Nieuws (HLN)
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Retrieved by ODIN:
9 Aug 2026
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